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The Reality Of Buying Wholesale - Part II
By Kirk A Larson
In my last article, “The Reality of Buying Wholesale,” we looked at some of the controls that the largest companies in the consumer goods market place on their distribution channels. As we learned, some of these companies make it impossible for the small, start-up online retailer to obtain their merchandise.
However, this is no reason to give up on your dream of being a retailer. Less capital to invest just requires a little more creativity. Many established retailers have built their businesses by starting out small and then adding more products as they grew. In this article, we’ll look at some creative options available for those who don’t meet the requirements to be an authorized retailer with some of the most popular brand names.
Where do businesses find merchandise?
I’m sure some of you are thinking right now about the many eBay sellers or independent online retailers who sell popular brand names. If they are products that are only sold direct to authorized retailers, or through wholesalers bound by strict manufacturer’s requirements, then these sellers are obtaining their products in one of three ways:
1. They are an authorized retailer who met the manufacturer’s requirements
2. They are selling used merchandise
3. They purchased their merchandise through liquidation or closeout
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